First Section
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Day 1 - Introduction, project brief, and a guide to understand performance history (56:24)
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Day 2 - Understanding Performance Insights, Auditing Accounts at top level (68:18)
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Day 3 - Audit of Shopify Stores, Business, and Google Ads Issues (65:17)
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Day 4 - Search and PMax campaigns audit (51:07)
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Day 5 - UA vs website source conversion tracking (53:41)
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Day 6 - Client Onboarding Role Play and Deep Dive (62:07)
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Day 7 - Standard Shopping Deep Dive (59:11)
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Day 8 - Dynamic Search Ads Deep Dive (57:13)
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Day 9 - Case Study - GOAT House of Creative (26:50)
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Day 10 - PMax Audience Signal, Bids and Budgets Deep Dive (67:20)
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Day 11 - Budget and Bid Strategy Case Study of a DTC Brand (60:22)
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Day 12 - Budget and Bid Strategy Final Thought and Offline Conversions (61:27)
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Day 13 - Feed Rules for Titles and Misrepresentation Fix on GMC (77:49)
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Day 14 - Audit of a Lead Gen Account & How to Get to the Bottom of It (64:18)
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Day 15- Lead Gen Accounts Competitor and Market Analysis (68:26)
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Day 16 - Ads Research Review, Buyer Persona and new lead gen case study (74:21)
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Day 17 - Campaign Plan for Adventure Center and Offline Call Conversion Deep Dive (71:57)
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Day 18 - CTM Discussion and Case study Rewire Therapy (71:21)
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Day 19 - DigiQuest and First Choice Cars Audit and Strategy.mp4 (68:41)
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Day 20 - Misrepresentation, Roofing Company Account Audit and Q&A.mp4. (55:03)
